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Festival Diary, Wednesday 20 July

Festival Daily Diary // Wednesday 20 July

Morgan Spurlock (Director)

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

Director: Morgan Spurlock

United States 2011 89 min

He’s given his body over to fast food, and searched in vain for Osama Bin Laden. Now gonzo documentary maker Morgan Spurlock brings his unique brand of tongue in cheek film-making to investigate the pervasive use of product placement in movies. Spurlock became intrigued by the ever more blatant branding aimed at teenagers driving Hollywood blockbusters, and decided to investigate. Typically he eschews a traditional talking heads and archive format, and opts instead for the Supersize option: the $1.5 million film about product placement is exclusively financed through product placement. He takes us behind the scenes to the pitching process, as he tries to convince big companies to back him, making them and their products the stars of the show. Volkswagen and Nike declined, but luckily for us, many others said yes, including Pom Wonderful 100% Pomegranate Juice. Mmmmm, tasty.

(Synopsis courtesy of Carol Nahra, Sheffield Doc/fest)

 

http://morganspurlock.com

 

 

www.theworksmediagroup.com

Morgan Spurlock (Director) and Quentin Tarrantino. Photo by Daniel Marracino

Morgan Spurlock (Director), Mane n’ Tail Photo by Daniel Marracino


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About Soho Shorts

We celebrate the wealth of talent working across all genres of short format productions. For us that means anything under 45minutes including fiction, factual, animation, music video, and digital content in every degree. Year round Soho Shorts helps curate programme across the UK and internationally. Contact us if you want to team up.

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